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Davis' Backyard
Brand Identity Creation, Illustration
A welcoming face was needed for this Kokomo-based pool and spa company reorganizing and working under a new name.
The owner/president wanted to use a scanned photograph of his family dog as the face of the company. After I explained resolution and raster versus vector, he understood that we should take a different route. We agreed that an illustration of the dog would be the best solution (as long as I could sketch something he liked it).
Unfortunately, there was not a single photo that had the look he wanted, but there were a couple photos that had parts of the right look. So, I Frankensteined together the photos and began sketching. Less than a handful of revisions later we had a new face for the company.
It might be too detailed to be considered a logo, but my client is happy and I am proud of the design. So, call it what you will. Davis' Backyard now has a new face to go along with the change in name.
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