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The Longest Day of the Year
Logo Design, Branding
When the drummer asked me to design a decal for the front of his bass and I ended up creating a logo that screams The Longest Day of the Year. Their music is difinitive and speaks for itself, but there was no face given to this hammering outlaw folk rock. He wanted something distinctive but simple to stick in people's minds while they're drinking from 10-50 feet away.
A mule has been the central focus of their artwork, and we talked about throwing the acronym TLDOTY on the face to cover up the drum's brand name. Why not kill two birds with one stone? It took a handful of revisions before I had some proofs to show the band. But, when I did they loved the concept and we quickly finalized a design. It is now on the drum face, business cards, stickers and everywhere else that The Longest Day of the Year is found.
I was asked to design a decal, but created an identity instead.
They have released a few EP's and are recording their first LP now. In the meantime, check out The Longest Day of the Year at TLDOTYmusic.com
Copyright © Andrew Eberwine | Eberwine Design. All Rights Reserved.
